One of the most loved and consumed brands across the globe
#1 Basmati rice brands in North America
Trusted Basmati rice since 1990
Krafted for Krunch
Staples brand from Middle East to India
Organic ingredients brand
Premium Basmati rice brand and taste of heritage in Middle-East
#1 Basmati rice brand in Canada
Renowned economy rice brand in Basmati rice
Organic food brand in Europe
Long-grain Jasmine Rice
Long grain Basmati rice brand for everyday meals
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