Just numbers don't satiate our hunger. Only the trust of our consumers does. That's why, we became a leading rice brand in India and the No. 1 speciality rice brand in the US.

One of the most loved and consumed brands across the globe

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#1 Basmati rice brands in North America

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Trusted Basmati rice since 1990

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Krafted for
Krunch

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Staples brand from
Middle East to India

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Organic ingredients brand

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Premium Basmati rice brand and taste of heritage in Middle-East

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#1 Basmati rice brand in Canada

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Renowned economy rice brand in Basmati rice

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Organic food brand in
Europe

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Long-grain Jasmine
Rice

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Long grain Basmati rice brand for everyday meals

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