/ Business / RTE and Cooking Convenience
As a company, we recognize key emerging trends such as a growing young population, increasing Indian migration abroad, and the rising popularity of Indian cuisine. These trends present opportunities to expand our value-added portfolio under three platforms:
1. Culinary Adventure – Ready-to-cook solutions that simplify cooking and minimize effort for home chefs.
2. Anytime Rice Snack Meal – Ready-to-eat snacks and snack meals, offering quick and convenient options.
3. Ready-to-Heat (RTH)
Our innovation segment, featuring a range of products under these platforms, is experiencing significant growth. Investments in R&D, infrastructure, and talent have enabled us to transform consumer insights into solutions tailored to diverse cultural, age-specific, and occasion-based needs.
On the Convenience Platform, we’ve launched some innovative products:
- Daawat Cuppa Rice products that are ready-to-eat rice meals.
- Daawat Biryani Kits that enable consumers to make authentic biryani in 30 minutes at home.
- ‘Kari Kari’, a Rice-Based Snack, in a joint venture with Japanese conglomerate, ‘Kameda Seika’.
- Ready-to-Heat (Microwave Heat & Eat) rice with a unique blend of spices and seasonings, under the ‘Royal’ brand in the U.S. market.
All these products have no preservatives or added colours and provide different forms of convenience to consumers.
Key trends, such as increased workforce participation by women and limited kitchen involvement by Gen Z and Millennials, highlight the need for time-saving, simplified cooking solutions.
Our innovative products, including Biryani Kit, Cuppa Rice, and Kari Kari, are available across India through e-commerce, modern retail, and select general trade outlets, as well as in international markets like the US, Middle East, Australia, UK, and Europe.
We aim to create meaningful culinary experiences by leveraging the brand equity and the global distribution.
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Modern consumer trends show an increasing demand for on-the-go meals that are both healthy and quick to prepare. LT Foods has carefully designed its convenience segment to cater to these needs, ensuring minimal preparation time, no compromise on health, and no added preservatives
- RTE: Ready to Eat - Ready to Eat products are typically snacks or meals that consumers can enjoy on the go, anywhere and anytime, without the hassle of cooking. These include both sweet and savoury snacks.
- RTC: Ready to Cook - Ready to Cook products are convenience items that help consumers prepare their favourite meals or cuisines with a simple process, reducing effort without compromising on taste or the joy of cooking.
- RTH: Ready to Heat - Ready to Heat products are designed for ultimate convenience, allowing consumers to enjoy delicious, home-style meals with minimal effort. These products require only heating before serving, making them perfect for busy lifestyles or quick meal solutions. They deliver the satisfaction of a freshly prepared meal without the time and hassle of cooking from scratch.
The trend that inspired this segment of business is the growing consumer demand for convenient and healthy foods. This trend, driven by factors like the increasing participation of women in the workforce, migration, and the popularity of Indian cuisine, has created an opportunity to build a value-added portfolio that provides convenience under three platforms: Ready to Cook (RTE), Ready to Eat (RTC), and Heat and Eat (H&E). These platforms address the need for convenience, reducing cooking time, and offering healthy, preservative-free products that meet consumer preferences for easy-to-prepare and nutritious meals.
No. LT Foods ensures all its RTE, RTC, and RTH products are free from preservatives, prioritizing health and quality.
LT Foods ensures its products are made using high-quality ingredients, such as nutritious rice, and all products go through several rounds of world-class strict quality checks to ensure all quality standards are met.
The Daawat Biryani Kit is designed to offer you an authentic biryani experience with less preparation time. The recipes are developed in collaboration with master chefs to ensure the flavors are as authentic as traditional biryani. It provides all the ingredients, clear recipe instructions, and ensures the quality and quantity needed for a delicious meal. It’s perfect for gatherings or a quick biryani fix! This pack is available in a range of authentic variants: Daawat Hyderabadi Biryani Kit, Daawat Lucknowi Biryani Kit, and Daawat Kolkata Biryani Kit.
The Daawat Biryani Kit is designed to simplify the biryani preparation process and take your biryani experience to a whole new level. This pack comes with the finest Basmati rice from Daawat and Burani Raita seasoning to serve. Besides, for options, this pack is available in a range of authentic variants: Daawat Hyderabadi Biryani Kit, Daawat Lucknowi Biryani Kit, and Daawat Kolkata Biryani Kit.
Kari Kari is available in the following flavors:
- Chilli Garlic
- Sesame Soy
- Salt and Pepper
Kari Kari brings you the No. 1 selling rice cracker snack in Japan—Kaki No Tane. Sourced from traditional Japanese recipes, these rice crackers are crafted with exceptional precision to deliver the perfect crunch. Each cracker is meticulously shaped, roasted, and seasoned using authentic methods from Japan’s Niigata region, ensuring a delightful taste and texture.
The story on the packet reflects Kari Kari's dedication to preserving the essence of Japanese culinary heritage, offering a snack that combines tradition with innovation.
Royal's Ready-to-Heat (RTH) microwavable rice products are available in a variety of flavours, including:
- Authentic Basmati Rice
- White Queso & Jalapeño Seasoned Basmati Rice
- Authentic Thai Hom Mali Jasmine Rice
- Yellow Rice with Saffron Basmati Rice
- Cilantro Lime Seasoned Basmati Rice
- Mexican Style Rice & Street Corn Seasoned Basmati Rice
- Lemon, Garlic & Herb Seasoned Basmati Rice & Chickpeas
- Brown Basmati, Quinoa & Garlic Seasoned Basmati Rice
- Garlic & Ghee Seasoned Basmati Rice
- Tikka Masala Seasoned Basmati Rice
- Harissa Seasoned Basmati Rice & Lentils
- Chicken & Herb Seasoned Basmati Rice
- Szechuan Style Fried Rice Seasoned Basmati Rice
- Coconut, Chili & Lemongrass Seasoned Basmati Rice
These flavours offer a diverse range of options to suit various culinary preferences.
The Ready-to-Heat (RTH) segment was inspired by the declining time spent cooking in the United States, a trend that has been ongoing since the 1980s. As more households have dual incomes and busier lifestyles, consumers increasingly seek quick and easy meal solutions. Microwaveable rice offers a convenient alternative, addressing the intensive preparation, cook-time, and clean-up associated with traditional rice cooking, allowing families to enjoy basmati and jasmine rice in just 90 seconds.
No, RTH products do not contain artificial colors or preservatives, ensuring a natural and wholesome meal option for consumers.
The Ready-to-Heat segment is currently valued at approximately $1 billion in the U.S. and is experiencing robust growth, with volume increasing by 7–8% year over year.
RTH products appeal broadly to Americans who lead busy lives and prioritize convenience. This includes families looking to provide nutritious meals without the time required for traditional preparation, cooking, and clean-up.
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