Middle East Organic & Natural Products Expo, 2024

Event Details

Nature Bio Foods (NBF), a leader in the European organic market, demonstrated its global influence and commitment to sustainability at the Middle East Organic & Natural Products Expo 2024 organized between 18-20 November, 2024. This expo, a crucial platform for organic and natural product companies, provided NBF with an exceptional opportunity to meet potential partners and expand its presence in the burgeoning Middle East organic market.

NBF's participation showcased its integrated organic supply chain network, which ensures the traceability and authenticity of its organic products. Known for their commitment to high standards, NBF displayed a range of premium organic ingredients, including organic Basmati rice, organic pulses, and other staples. These products are celebrated for their purity and quality, meeting the exacting demands of global food manufacturers focused on transparency and ethical sourcing.

Sustainability is a cornerstone of NBF’s business philosophy. At the expo, NBF detailed various sustainability efforts, such as:

• Solar Energy Initiatives: NBF has installed significant solar panel arrays at their production facilities, generating substantial amounts of clean energy and substantially reducing their carbon footprint.
• Carbon Emission Reductions: NBF has successfully cut carbon emissions by 50% and is on track to achieve Scope 2 carbon neutrality—a significant milestone in its journey toward achieving the goal of zero carbon emissions by 2045.

The expo served as a vibrant arena for NBF to introduce its latest organic offerings, tailored to the preferences and needs of the Middle Eastern market. Through engaging presentations and product demonstrations, NBF effectively communicated the authenticity and traceability of their products, capturing the interest of regional distributors and retailers. This interaction showcases NBF’s strategic goal to expand its market share and drive the organic movement forward in the Middle East.

Exclusively at the expo, NBF focused on promoting its TraceOrigin system, which provides unparalleled transparency in the organic supply chain. TraceOrigin allows partners and consumers to verify the origins and handling of their sourced ingredients through a comprehensive digital platform. This system is particularly relevant in the Middle East, where consumers and businesses increasingly demand clear, traceable supply chains to ensure the integrity of organic products.

Through strategic engagements at the Middle East Organic & Natural Products Expo 2024, NBF not only reinforced its position as a pioneering force in the organic ingredients sector but also showcased its commitment to driving the organic movement in the Middle East. The event facilitated valuable exchanges with potential partners, strengthening existing relationships, and forging new ones, thus expanding NBF’s influence and supporting the global shift towards sustainable and transparent food systems. This participation highlights NBF's ongoing commitment to nurturing a sustainable future and solidifying its role as a key player in the global organic market.