Morrisons x Daawat Roadshows

LT Foods UK took Daawat on the road for a 7-week journey across key Morrisons stores from 5th February to 22nd March bringing the brand closer to shoppers in a truly hands-on way. Travelling from location to location, our team created a lively in-store experience, with fresh biryani being cooked using our Product of the Year-winner Daawat Extra Long Grain Basmati Rice. 

The aroma did most of the talking - drawing people in, sparking conversations, and inviting them to stop, taste, and experience the difference for themselves. With over 300 shopper interactions at every stop, each stop became a moment of connection, with shoppers engaging through exclusive offers, branded giveaways, and fun rice challenges that added an extra layer of excitement.