World Biryani Day, 2023

Event Details

On July 2, 2023, LT Foods Ltd. (NSE: DAAWAT, BSE: 532783), a leading global consumer food company, marked the celebration of Daawat World Biryani Day 2023 with an extraordinary and world-record achievement – the Guinness World Record for "The Largest Biryani Tasting Session". This event, held at The Grand, Vasant Kunj in New Delhi, brought together biryani lovers from all walks of life to enjoy and honor India’s most beloved dish. The record-breaking tasting session was part of the brand's ongoing effort to celebrate and spread the love for biryani on a global scale.

Daawat World Biryani Day is a unique celebration instituted by LT Foods on the first Sunday of July each year, starting in 2022. This day serves as an opportunity for biryani enthusiasts around the world to come together and indulge in the rich, aromatic flavors of this iconic dish. It aims to bring people from diverse backgrounds together, uniting them through the universal appeal of biryani—a dish that has found its place not only in Indian homes but across cultures worldwide.

The Guinness World Record event featured multiple variations of biryani, allowing participants to explore the different regional flavors and styles that make biryani a versatile and cherished dish. Attendees had the chance to taste and appreciate the history, evolution, and significance of biryani, making it a truly immersive experience.

The celebration didn’t end there. Earlier in June, LT Foods also launched the Daawat Biryani Champions League, a competition dedicated to recognizing the chefs who bring the art of biryani to life. Held in Kolkata and Delhi, this exciting event allowed professional chefs to showcase their skills in live cooking sessions. The winners from each city—Chef Sarfaraz Hossain from Kolkata and Chef Lakhan Singh from Delhi—were awarded the prestigious Daawat Biryani Champion title.

Mr. Ritesh Arora, CEO of LT Foods, highlighted, “Biryani holds a revered status in the culinary world and is cherished globally. Through initiatives like Daawat World Biryani Day and the Biryani Champions League, we are bringing attention to this iconic dish, celebrating its versatility, and recognizing the chefs who make it extraordinary.”

As part of LT Foods' commitment to enhancing the biryani experience, the company continues to innovate with products like Daawat Biryani Rice, Cuppa Dum Biryani, and the Daawat Biryani Kit, allowing consumers to enjoy the authentic taste of biryani at home. These efforts reflect LT Foods' ongoing journey to make biryani the most loved global dish and to provide biryani lovers with exciting and convenient ways to enjoy this culinary treasure.

Daawat World Biryani Day 2023 was more than just an event; it was a testament to the company’s dedication to bringing people together through the shared love of food, culture, and tradition.